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NISSAN FORMULA E
CITY HALL HELMET
Nissan Formula E came to town for the last race of the season,
so we announced their arrival in style.
IDEA:
Projecting a giant racing helmet onto City Hall, in the heart of
the London skyline.
THE STUNT:
FEEL ELECTRIC FESTIVAL:
AGENCY: Dark Horses
ECD: Steve Howell
ACCOUNT: Max Arkell and Mike Warren
STRATEGY: Matt Readman
PRODUCER: Deborah McCartney
DESIGN: Yuriko Ui, Steve Fowler
PRODUCTION COMPANY: Pixel Artworks
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