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NISSAN FORMULA E
CITY HALL HELMET

Nissan Formula E came to town for the last race of the season,
so we announced their arrival in style.

IDEA:

Projecting a giant racing helmet onto City Hall, in the heart of
the London skyline.

THE STUNT:

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IN THE NEWS:

Campaign Live + LBB + Sports Industry

AGENCY: Dark Horses

ECD: Steve Howell  

ACCOUNT: Max Arkell and Mike Warren 

STRATEGY: Matt Readman

PRODUCER: Deborah McCartney

DESIGN: Yuriko Ui, Steve Fowler

PRODUCTION COMPANY: Pixel Artworks

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